You’re Thinking About Online Trends All Wrong

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Wired | Wed, 12 Aug 2026 09:30:00 +0000

Viral trends mislead,
Ruby J. Thelot warns,
Culture shifts in clicks.

From pessimism around dating to AI reshaping culture, cyber-ethnographer Ruby J. Thelot tells WIRED why people are putting too much stock into things that go viral.

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