This Shoe Company’s Instagram Ad With a Frat Is Pissing People Off

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Wired | Fri, 02 Oct 2026 18:19:53 +0000

Ads from HEYDUDE's brand,
Frat post ignites the uproar,
Claims of cyber harm.

A collaborative Instagram post between footwear line HEYDUDE and a University of Florida frat is sparking backlash due to sexual cyberharassment allegations against two former members.

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