These ‘Masturbation Consultants’ Were Hired to Pleasure Themselves With AI

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Wired | Fri, 14 Aug 2026 10:45:00 +0000

In Japan, ten hands
caress AI's soft embrace,
solving lone hearts’ ache.

Joi AI hired 10 people to masturbate using AI companions as part of a monthlong “wellness” study. The company claims the practice could help “solve male loneliness.”

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