Everyone’s Mad at the World Cup’s New ‘Hydration Breaks’—Except Mr. Moneybags Over Here

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Wired | Mon, 29 Jun 2026 10:00:00 +0000

FIFA calls for breaks,
Heat safety or ads' profit?
Fans cry, “We want play!”

FIFA says hydration breaks protect players from heat. They also create new annoying commercial breaks—and fans are calling foul.

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